BMW
Brand portfolio cockpit
BRAND
JOB
Service design, User Concept, User interface design, Interaction design, Prototyping
CHANNEL
Web-based desktop application
NOTICE
The following screens are showing the proof of concept for the sales performance without real data.
BRAND PERFORMANCE MEASUREMENT
The dashboard basically helps to understand the brand performance of the entire BMW Group, including the brands.

At the first level, the most important metrics for all brands are displayed to see fast what has happened.
Visual indicators throughout the software help users to get an even faster overview. In addition, easy-to-use and playful interactions encourage strong user-guided exploration.
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SIMPLICITY REPLACES COMPLEXITY
For a deeper understanding of a brand's performance, the second level expands the data by displaying the entire KPI tree of its own structure.
ZEICH designed a streamlined experience that shows a focussed amount of information initially and allows to see additional information on interaction.
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THICK DATA
After individual selection of KPIs, the third level provides dynamic data visualization over time. This provides the ability to analyze changes and compare KPIs. Intelligent filters and functions make the user interface usable and comfortable for everyone.
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