BRAND

JOB

Exhibit concept, User concept, User interface design, Interaction design

CHANNEL

Mixed reality application (Microsoft HoloLens) & custom-made exhibit

NOTICE

In collaboration with 42DP Labs and many hard working freelancers.

A REAL DIGITAL WORLD

On the occasion of the annual PASSAGEN exhibition, 42dp and ZEICH made an explorative mixed reality experience where visitors could generate a unique abstract with different interior design objects. When wearing the HoloLens, the abstract transforms into a virtual projection of it, called Abstracture.

By using simple gestures, it was possible to interact with the generated Abstractures in the room.